About Us

Visit Belfast (formerly Belfast Visitor and Convention Bureau) is a public/private sector partnership funded and supported by Belfast City Council, Tourism Northern Ireland and the private sector. It is the official tourism marketing agency for the Belfast City Region, dedicated to promoting Belfast as a city break, conference and cruise ship destination. It is also responsible for the operation of three gateway tourist information centres.

Visit Belfast represents more than 500 tourism businesses and services across the industry including accommodation providers, attractions, conference venues and services, tour operators, transport providers, entertainment venues, restaurants and cafes, pubs and clubs and event organisers.

It provides an extensive range of marketing platforms for tourism businesses to promote their products and services to travel trade and consumers.

In marketing Belfast as a world class destination, we are keen to work with businesses that reflect the best of what the city has to offer potential visitors.

Key partners

Belfast City CouncilBelfast City Council logo

Belfast City Council works with other organisations such as Visit Belfast to make the city a rich and enjoyable experience for the visitor. They have a major role to play in the development of the tourism industry in the city and promoting Belfast to the outside world.


Tourism Northern IrelandTNI logo

TNI is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland, and to visitors from the Republic of Ireland.


DiageoDiageo logo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Bushmills whiskies, Guinness and Harp.


Value CabsValue Cabs logo

Value Cabs is Northern Ireland’s leading taxi and chauffeur-drive company with over 600 drivers and 110,000 passengers per week. It offers a wide range of transportation services in Northern Ireland, including airport transfers, chauffeur service and tours.


TranslinkTranslink logo

Translink is the main provider of public transport in Northern Ireland, providing integrated bus and rail services which are attractive, sustainable and good value. Translink includes
NI Railways, Ulsterbus and Metro.


Corporate Partners

Hastings HotelsHastings Hotels Logo

The Hastings collection has six luxurious hotels across the province, including the five star Culloden Estate and Spa, the world famous Europa hotel, and the four star Stormont hotel, all situated in Belfast.


Titanic BelfastTitanic Belfast logo

Titanic Belfast was voted the World's Leading Tourist Attraction at the World Travel Awards 2016. The iconic six-floor building, featuring nine interpretive and interactive galleries that explore the story of Titanic.


Victoria SquareTranslink logo

Belfast’s number one shopping destination, Victoria Square, is home to over 70 stores, cafes and restaurants, anchored by House of Fraser department store.