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Privacy Policy

This explains how Visit Belfast (“we”, “us” or “our”) protects and respects the personal data we collect from you.

This page (together with our Terms and Conditions) explains how we use any personal information you give to us, and the ways in which we protect your privacy. We are committed to protecting your privacy. Please read the following carefully to understand our view and practices regarding your personal data and how we will treat it.

For the purposes of the Data Protection Act 1998 (“Act”), the data controller is Visit Belfast (a trading name of Belfast Visitor and Convention Bureau) of 9 Donegall Square North, Belfast BT1 5GJ.

The Data Protection Act

Under the Act, we have a legal duty to protect any information we collect from you. We use leading technologies and encryption software to safeguard your data, and keep strict security standards to prevent any unauthorised access to it.

What information do we collect?

We collect information from visitors to www.visitbelfast.com and www.tallshipsbelfast.com (“site”) when visitors: (a) sign up to receive our newsletter; (b) enter competitions via our website; and (c) request information and/or advice from us. We collect site usage information from cookies and log files. This information is collected to help us improve the service we offer.

We may also collect and process the following data about you:

  • Information that you provide by filling in forms on our site. This includes information provided at the time of subscribing to any service, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by us, and when you report a problem with our site.
  • If you contact us, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Details of your visits to our site [including, but not limited to, traffic data, location data, web logs and other communication data], and the resources that you access.


We collect information (name, Twitter handle and email address) through lead generation cards (Twitter advertising) on Twitter at www.twitter.com/visitbelfast when a user signs up to our mailing list. Users who sign up will receive hotel offers, events, things to do and competitions from Visit Belfast. Users can unsubscribe from our mailing list at any time.


We welcome your feedback. Please contact us.

If you send an email or letter to our information point, asking for information, we may need to contact other government departments to find that information. If your question is technical, we may need to pass it to our technology suppliers. We do not pass on any of your personal information when dealing with your enquiry, unless you have given us permission to do so or we are required to do so to answer your query. Once we have replied to you, we keep a record of your messages for twelve months for reference and audit purposes, after which it is deleted. We will respect your e-mail privacy. You will receive unsolicited mail from us only if you have agreed to this.

IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.


Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.

Where We Store Your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Uses Made Of The Information

We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • To provide you with information or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  • To allow you to participate in interactive features of our service, when you choose to do so.
  • To notify you about changes to our service.

Disclosure Of Your Information

We may disclose your personal information to third parties, if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms & Conditions or to protect our rights, property, or safety or that of others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction. We may also disclose your personal information to our funders, sponsors, Belfast City Council and Northern Ireland Tourist Board.

Your Rights

You have the right to ask us not to process your personal data for advertising or marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at digital@visitbelfast.com.

Our site may, from time to time, contain links to and from the websites of government departments, our partner networks, advertisers, affiliates and other organisations. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access To Information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to this Privacy Policy

If this Privacy Policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.